#Read keeping it up with the joneses comix seriesIt was adapted into a series of silent animated shorts in 19 by Gaumont Company Production. The strip itself did not achieve the lasting fame of some other comics, and was not widely merchandised. On the Sunday page, Keeping Up with the Joneses had a topper strip, Holly of Hollywood, which ran from Januto March 27, 1938. However, linguist Rosemarie Ostler writes that " Jones is a common enough name to have universal associations". Some etymologists suggest this originates in reference to the family of Edith Wharton (née Jones), prominent socialites in 19th-century New York. Simmons' 1879 Memoirs of a Station Master. Use of the Jones name for neighbors involved in social competition predates Momand William Safire traces an early example in the English writer E. The title and central conceit of a family struggling to "keep up" with the neighbors resonated with its audience, to the point that the phrase keeping up with the Joneses became a common catchphrase. The strip was later picked up by Joseph Pulitzer's The New York World, and was subsequently syndicated in many other papers by Associated Newspapers. Various strips feature the McGinis family attempting to match the lifestyle of their neighbors, the Joneses, who are often mentioned but never seen. The strip is a domestic comedy following a family of social climbers, the McGinises: parents Aloysius and Clarice, their daughter Julie, and the family's maid Bella Donna. "Pop" Momand, who had earlier worked as a newspaper illustrator.
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